Virtual CMO
An experienced marketer creating your marketing plan and leading your in-house marketing team.
- Build a marketing strategy & map out a plan
- Drive & manage tactical execution
- Manage marketing resources & budget
- Set KPIs and measure against benchmarks
Do I really need a CMO?
In many SMEs, the CEO wears the CMO hat, leading a team of specialists. While this is a cost-effective option, many CEOs aren’t marketing professionals. Without a CMO, your company could suffer from some of these problems.
Lack of strategic direction:
Your marketing efforts might lack a cohesive strategy, leading to inconsistent branding and missed opportunities. A CMO provides the strategic leadership necessary to lead a team of marketers and integrate marketing channels effectively.
Weak brand identity:
If your brand message is inconsistent or unclear, it can confuse potential customers and weaken your market position. A CMO ensures that your brand is strong, consistent, and resonates with your target audience across all channels.
Poor market understanding:
Without deep market insight, you might miss critical trends and shifts in consumer behavior, leading to lost market share. A CMO brings the necessary market knowledge and innovation to keep your company ahead of the curve.
Facing similar problems?
Speak to one of our CMOs and find out how you can effectively create a strategy and have your team executing effectively.
Our approach
We cover most key areas but depending on what your business needs, our CMOs will tailor your solution, and their focus.
